a Finalist for the CWE Women-Owned Business Challenge

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We are excited to announce that is one of 10 finalists for The Center for Women & Enterprise’s (CWE) Women Owned Business Challenge. This annual competition offers prize packages worth more than $12,500 at its CWE Women Business Leaders Conference. Five finalists, including, are competing in the Start track for early-stage women-owned businesses; another five are competing in the Grow track. Launched in 2014, makes it easy to find healthy food and safe products for people and pets.

“We’re honored that CWE has selected as a finalist in its prestigious business competition,” says Cheryl Phillips-Day, Founder and CEO of “We are passionate about helping people choose sustainable products with one or more healthy characteristics, and are eager to share our vision with CWE’s judges, business mentors, and fellow participants.”

CWE reviewers scored’s application in the top five of the Start track based on criteria including viability, competitiveness, scalability, realism, management experience, and professionalism. Finals will take place Thursday, October 22 at the CWE
Women Business Leaders Conference. Winners in each category will receive a prize package worth more than $12,500 of cash and in-kind services, including legal services, leadership coaching, speech prep, and an angel investor meeting.

The Center for Women & Enterprise is a nationally known nonprofit organization dedicated to helping people start and grow their businesses in New England. CWE provides opportunities for women entrepreneurs and women in business to increase professional success, personal growth, and financial Independence.


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